WC³
White Cubicle Toilet Gallery

Press Release
Proiezioni
A cura di Gregorio Magnani
Tuesday April 12, 2005. 6:00 PM to 11:00 PM
"One night only"
White Cubicle Toilet Gallery
The George and Dragon Public House
2 Hackney Road, London E2

George and Dragon Public House is honoured to invite you to view Proiezioni, a one-night show curated by Gregorio Magnani inside White Cubicle Toilet Gallery. Measuring 1.40 by 1.40 metres, located within George and Dragon’s Ladies Toilet, and working with no budget, staff or boundaries, White Cubicle has become one of the East End’s most exciting and ambitious exhibition spaces, presenting a discerning programme of international manifestations as an antidote to the London artworld’s gloomy flaneurial fascination with the nineteenth-century.

Proiezioni consists of a group slide show of 33 artists, originally presented within the walls of Castello di Rivara in Turin in 1991. In it each artist was invited to participate with a project consisting of a set of original slides designed to be viewed through a single projector; the exhibition consisted solely of these 150 slides. All this happened fourteen years ago, before the rise of the meta-curator and the meta-exhibition. Today, in its re-projection in White Cubicle, the prescient Proiezioni serves as an inadvertently wry comment on and appropriation of Nan Goldin’s use of the slide-show format, specifically referring to her use of bathrooms and toilets as the locations for her photographs, and her well-known transgender agenda. Proiezioni also offers a reflection on the disappearance of the slide show as an exhibition format and on the transience of fashionability: many of the artists on the show have died, some were a flash in the pan, yet others did make it to Documenta.

Artists participating in Proiezioni: Fareed Armaly, John Armleder, Iain Baxter, Alan Belcher, Jennifer Bolande, Angela Bulloch, Umberto Cavenago, Clegg and Guttmann, Mario Della Vedova, Mark Dion, Marco Formento/Ivano Sossella, General Idea, Isa Genzken, Felix Gonzalez-Torres, Ideal Copy, Alfredo Jaar, Ann Veronica Janssens, Jutta Koether, Zoe Leonard, Corrado Levi, Thomas Locher, Ken Lum, John Miller, Christian-Philipp Muller, Peter Nagy, Nakahara Kohdai, Nils Norman, Marcel Odenbach, Joel Otterson, David Robbins, Rosemarie Trockel, Michael Snow, Christopher Williams.

Notes to Editors:
Gregorio Magnani was editor of Flash Art for a while, then director of a place called 'Castello di Rivara' in Torino. Upon moving accidentally to London in the 1990s, Gregorio Magnani and Tommaso Corvi-Mora opened Robert Prime, a gallery named after a non-existent gallerist which was at the forefront of London’s YBA resistance and which showed the work of Isa Genzken, Angela Bulloch, Liam Gillick, Dominique Gonzalez-Foerster, Candida Hˆfer, Philippe Parreno and Kai Althoff among others. Afterwards he was director of Magnani where he exhibited the work of Scott King, Christina Mackie and Donald Urquhart before their graduation to NBA (Neo British Artists) status. Coincidentally, Gregorio Magnani’s first curated show happened in 1987, in Plastic a Milano night club, where he showed the “Ballad of Sexual Dependency”; it was also Nan Goldin’s first show in Europe. Born in 1958, Gregorio nevertheless lives happily in London.

Emily Pethick in representation of Nils Norman, the only London-based artist who participated in the original exhibition, will cut the inaugural ribbon. Cucumber Sandwiches will be prepared on site. Italianisimo Seb Patane will dj during the night.

Keywords: San Gregorio e il Drago Casa Pubblica, Castello di Acni, Piss-tine Chapel, Sliding (Toilet) Doors, Ballad of Hoxton Dependency, Cucumber Geocruising, Hotel Paloonque, Magnanimous Curating, Godfather Part III The Return.

With the kind support of Fondazione Magnani, Lucca Italy.
Special thanks to Douglas Stewart, Nils Norman, Emily Pethick, Seb Patane and The George and Dragon’s venerable publican and landlord Richard Battye.